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Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.
- Sales Rank: #22500 in Books
- Published on: 2015-10-05
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.00" l, .0 pounds
- Binding: Paperback
- 278 pages
Review
Christian Manzella,�VP of UX & Design at Moz "It's too easy for designers to fall into vernacular and unintentionally obscure what they're really trying to say. Tom's book creates an easy-to-use and wonderful framework for communicating design in plain language, increasing the likelihood that stakeholders will understand what you're presenting."
Tim O'Reilly,�Founder and CEO, O'Reilly Media
"Articulating Design Decisions by Tom Greever will change the way designers talk about design. Get it, read it."�twitter.com/timoreilly/status/655137807669702656
Aaron�Irizarry,�Director of UX at Nasdaq & author of Discussing Design"Tom has done a great job tackling one of the more difficult aspects of design... taking to others who aren't designers and sharing the how and why of the design decisions that you made."
Richard Banfield, CEO of Fresh Tilled Soil and author of Design Leadership"While most books on design mention these communication issues as a sidebar or a footnote, Tom gives us an entire book of tried and tested tools to make designers expert communicators. True to its title it is easy to read and even easier to recommend. As the principle of a UX design firm I'm thrilled that Tom has given us this gem of a book."
From the Back Cover
Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients, and other non-designers is more critical than the designs themselves--simply because the most articulate person usually wins.
This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you'll learn how to win over anyone who has influence over the project--with the goal of creating the best experience for the end user.
- Walk through the process of preparing for and presenting your designs
- Understand stakeholder perspectives, and learn how to empathize with them
- Cultivate both implicit and explicit listening skills
- Learn tactics and formulas for expressing the most effective response to feedback
- Discover why the way you follow through is just as crucial as the meeting itself
- Educate your stakeholders by sharing the chapter from this book on how to work with designers �
Most helpful customer reviews
8 of 8 people found the following review helpful.
A must addition to any designer's toolkit
By Adriana De La Cuadra
As designers we know designing should be an iterative process and this book delves into teaching how to navigate this process by improving your communication skills. I specially liked the idea of keeping in mind the human side of the design practice: we are not only designing for human, we are also humans creating the designs. Therefore we need to truly connect with the people that will make possible those designs. This connection is what can enable us to work as a team and produce the best user experiences.
Plus the book is a joy to read as it combines great story telling and practical advice. Highly recommended!
7 of 7 people found the following review helpful.
Useful Information at any point of your careeer
By La
Tom and O'Reilly have put together a great book. It's approachable and casual while maintaining an intelligent and authoritative air, which is exactly the kind of thing Tom is encouraging all designers (or anyone interacting with stakeholders really) to do.
ADD goes from personal anecdote, to practical advice, and back. This makes the reading interesting, the information helpful, and the ways to apply his experiences and subsequent take-aways to your own life/career a straightforward process. The information Tom provides in this book feels so obvious and intuitive. Yet while reading it, I found myself realising I was only practicing half or so of the techniques he suggests, despite years of experience working with a wide range of clients. The things I did already know and do mindfully, I found validating to see someone else express in a published book. A great way to shore up some confidence, and build upon that foundation.
Overall, this is a great book. It's easy to read. It's not about the nitty-gritty of technical design process. It's a higher-level book that discusses concepts and techniques that will help you be a better person and a better designer to work with. After all, no one works in a vacuum (except vacuum repairmen and astronauts).
13 of 15 people found the following review helpful.
I value this book like a Mormon boy values his scriptures.
By M. Thompson
I value this book like a Mormon boy values his scriptures. I keep two physical copies in the house and one next to the seat of my car. Of course, I also keep the digital version with me in my Kindle app and even purchased a PDF version from O'Reilly to use on my iPad Pro so I can write in the margins all of the inspirational thoughts induced by reading the book. I even make it a point to read every footnote, highlighting the ones that really stand out to me, for better understanding of the context. I find that when I don't read even just a couple of paragraphs of this book each day I fall into the temptations of not articulating my design decisions as well, or even at all. As an amateur designer turned developer, I feel like it has helped me to not only better communicate with stakeholders in projects in which I'm involved, but also has given me methods, vocabulary, and a better angle for speaking with designers.
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